8428 Melrose Avenue
Los Angeles, CA 90069
Monday to Saturday 11-7
"if you're making good clothes and you have a good concept there's always business to co. The industry is hard when you're just following. If you have a point of view, if the quality and integrity and innovation are there, in good times and bad, the clothing is successful."
— Andrew Rosen
Andrew Rosen founded Theory in 1997 on the principle that modern men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer, one who is sophisticated and discriminating, yet seeking comfort and value not addressed by designer companies. Since the inception of Theory, the contemporary clothing business has become the most exciting segment of the Fashion marketplace.