8687 Melrose Avenue
Los Angeles, CA 90069
Now located in the Pacific Design Center.
You could say the story of DEDON begins in a hospital bed in Munich in 1990. It’s here, recovering from a devastating blow to the face, that Bobby Dekeyser, the promising young goalie of the bayern munich soccer club, abruptly decides to leave professional sport to pursue his life’s true dream. “I just knew I wanted to be an entrepreneur,” he explains. “I started DEDON right there in the hospital.”
Twenty years on, the company Bobby founded is the world’s premiere outdoor furniture brand, its products setting and continually raising the standard for quality, design and desirability. But the way to today was far from clear from Bobby’s hospital bed. “We had no idea what we were going to sell,” he readily admits. “The idea was just to work with family and friends in a nice environment, creating beautiful things together.”