8253 Melrose Avenue

Los Angeles, CA 90069

(323) 852-0005


Monday to Saturday 11-7

Sunday 11-6




Email Address


Reformation's new 2,000 square foot Melrose Avenue location is truly where design and sustainability intersect. The beautiful space, made of 80% birch wood (the most sustainable wood on the market), was co-designed by Yael Aflalo and Todd Mallis of Potter Mallis sustainable design and construction firm. The new location not only quadrupled the amount of clothing, but also features new lifestyle product lines like NAKED, Reformation's eco apothecary, fresh juice by Moon Juice, and Reformation's first ever Home line co-created by Yael and Head Designer, Brianna Lance. Other design elements include a wall of greens, the trademark neon dreamcatcher, and graffiti bathroom. Reformation LA will also be the home of a unique collaboration with Powerplant Choppers on the first ever handmade and customized electric motorcycle.