Siglo Moderno Atelier
8373 Melrose Avenue
Los Angeles, CA 90069
Jorge L. Cruzata, Designer | Founder | Creative Director
Jorge L. Cruzata studied industrial design at Pasadena Art Center. He also studied at the KCP Language Institute in Tokyo where the Japanese streamlining of architecture and space provided a key point of inspiration. During his stint at Barney's New York, he developed appreciation for avant-garde fashion and its reinterpretation of history from a contemporary vantage point. Since the beginning of his career, Cruzata has been singled out for the originality of his design and the focus of his vision. Bernhardt Design selected one of his undergraduate designs for production. He ws among thirteen emerging designers singled out to develop an exhibition for INDEX 2005, a nonprofit organization geared towards designs that improve life. Cruzata collaborated with Commune Design to realize the Juicy Couture worldwide store concept, redesign and also worked closely with Philip Stark on the launching of a new luxury brand hotel SLS for SBE Entertainment. These eclectic experiences have informed a unique design sensibility as Cruzata notes; "I look at history to facilitate the evolution of design into the contemporary context. I like to create timeless work that will transcend time the very same way that art does."
In 2007 he founded the Siglo Moderno Atelier. Cruzata currently lives and works in Los Angeles, California.