8000 Melrose Avenue
Los Angeles, CA 90069
Monday to Saturday 11-7
Reformation mploys over 80% reclaimed material in all of its one-of-a-kind products.
Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what they really want to wear. Most fashion is designed 12-18 months before it’s released, but at Ref a sketch becomes a dress in about a month. They’re designing and making what you want to wear right now.
They believe the perfect fit is the most important part of their clothes. They spend hours fitting on different bodies and have a meticulous approach to their fits. Their main range is fit on multiple women that are between 5′6 and 5′10. They also launched a petites collection designed for ladies 5′4 and under, as well as a collection specially designed to fit women with a full C-DD cup. These capsules based on body types are just the first steps in their quest to make sure women of many shapes and sizes can wear Ref (and look damn good doing it).
Founded in 2009 by Yael Aflalo, Reformation is known for its ecologically-friendly practices and commitment to sustainability. The label manufacturers all of its pieces in Los Angeles, and has stores in New York City, San Francisco and LA.